Some of the highlights from our discussion:
Lad culture provides an identity and sense of purpose for some people. This becomes especially noticeable at university where new friendships, new identities and new relationships emerge. This may be particularly accentuated at Oxbridge where an identity of being ‘the academic one’ is lost when you’re surrounded by similarly academic people. This leads to certain people embracing the lad identity as a new role for themselves. As Jake explains “If you take 100 people who used to be the clever one and say only one of you can now still be the clever one, people have to adapt and search for new roles”.
The group changes the behaviour of the individuals. Peer pressure and expectation to go beyond the bounds of what you would usually indulge in through drinking games, for example, exemplify how individuals can feel compelled to fit in within the ‘lad’ culture dynamic. This can also contribute to an inclusive / exclusive group dynamic emerging around this culture with those outside of that group perhaps noticing this separation to a greater extent.
The image of ‘lad’ culture and how it’s talked about have changed in recent years. People are increasingly keen to talk about it and people are more wary of being labelled as a ‘lad’– in this sense, there has been a change in the way that society views the ‘lad’ group culture and dynamic due to associations with excessive drink and other negative stereotypes.
Ali’s Insight of the Week (inspired by a highlight from the 4-Hour Work Week by Tim Ferriss)
When you’re at a crossroads in life, and you have a decision to make, you should ask yourself which of these is going to be the more exciting option. If you optimise for excitement at each junction, chances are you’ll have a good life however you define that.
4-Hour Work Week by Tim Ferriss - https://geni.us/4hwwali
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